PTW Rebrands as Side | PC Games Insider

Games services company PTW has officially rebranded itself as Side, bringing all its sub-brands—including 5518 Studios, Ghostpunch Games, and PTW—together under one cohesive identity. Originally founded in 1994, PTW has evolved significantly over the years.

CEO Deborah Kirkham expressed her enthusiasm about the change, stating, “We’ve long operated as a unified team with a shared vision. It’s a proud moment to finally bring all our talented employees under a single banner.”

Kirkham also highlighted the new name as a reflection of their commitment to providing innovative and tailored solutions that contribute to the success of their partners worldwide.

Adding to this, Kaley Hurst, the chief revenue officer at Side, emphasized the company’s client-centric approach. “Being on your side in the gaming world is in our DNA,” she remarked. “This rebranding represents a culmination of years of both organic and strategic growth. We’ve planned meticulously for the future, and now, by uniting our brand and values, we are undeniably stronger together.”