Highlights from Toy Fair New York 2025

After a five-year hiatus, I finally made my way back to Toy Fair New York, eager to check out the newest licensed gaming merchandise set to hit the market. Why the long break, you ask? Well, let’s just say that something quite monumental happened to all of us about five years ago, which momentarily pressed pause on this type of coverage.

At the fair, I eagerly explored as much as I could, with an extra keen eye on Nintendo’s latest offerings. But don’t worry, I didn’t limit myself only to Nintendo. Expect to see a delightful assortment of items from Mario to Pokémon, Donkey Kong to Zelda, and even some Fire Emblem and Splatoon gems.

(Note: This feature is still in the works! We’re actively updating with more company offerings, so be sure to check back regularly for a comprehensive look at what the show had to offer!)

Featured Companies:

– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– Jazwares
– Little Buddy
– Pyramid America
– TOMY

I’m thrilled to share these discoveries with you, and I can’t wait to see how these products will captivate fans and collectors alike!